What do women really want for breastfeeding support?
This study explored new mothers’ attitudes towards breastfeeding promotion and education to consider where improvements could be made. Mothers identified a need to move away from the perception that breastfeeding is best (rather than normal), an emphasis on wider values other than the health benefits of breastfeeding, and a message that every feed, rather than just 6 months exclusive breastfeeding, matters. Mothers also highlighted the need for promotion and education to target family members and wider society rather than simply mothers themselves, all of whom influenced both directly or indirectly the maternal decision and ability to breastfeed.
Brown, A, (2016), What Do Women Really Want? Lessons for Breastfeeding Promotion and Education. Breastfeeding Medicine, doi:10.1089/bfm.2015.0175